The Basketball League used Pick'Em games for their All-Star Weekend, to increase fan engagement, and grow their email list. TBL promoted their games through social media and email, offering winners prizes ranging from autographed basketballs, to a personalized video from the fans favorite players.

"Our fans loved playing Gameday Questions throughout the season. Whether they were competing for prizes by guessing the final score of a game, or who would be the high scorer, we always saw significant upticks in clicks from emails and on social media when we were presenting our fanbase with a new game to play."

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Nick Schupak

CMO The Basketball League